Application for Space FAQs

VERTICON uses a lottery system for most booth assignments. Once you are ranked by the lottery, your booth preference requests and other details of location preference are given full consideration, subject to your position in the lottery. Submitting the maximum number of booth preferences helps VERTICON Show Management assign your booth.

Standard display booths (aka linear) are 10ft. x 10ft. or multiples thereof, come with:

• Pipe and drape in color Blue Jay
  • back drape
  • side rails with drape
• 11in. x 17in. booth ID sign with company name
• Sticker on aisle carpet with booth number

If you have an active VAI company membership, use your booking code on your application for space to activate discounted member pricing for booth space. Dues for the 2025-2026 year must be paid in full to get the discounted rate.

Every exhibitor receives two allotments of badges—one for staff working the booth and one for guests attending the show.

• Booth personnel badges = exhibitor access
• Guest badges = attendee access

Badge quantities depend on your booth size:

• For each 10’ x 10’ (100 sq ft) standard booth: 4 staff + 4 guest badges
• For each 20’ x 40’ (800 sq ft) static display: 2 staff + 2 guest badges

If you need more, you can buy additional badges at a discounted rate. Complimentary badges are capped at 60 per category.

Examples:

• 10’ x 10’: 4 staff / 4 guests
• 20’ x 40’: 2 staff / 2 guests
• 20’ x 20’: 16 staff / 16 guests
• Combination of 200 sq ft + 800 sq ft: 10 staff / 10 guests

IAEE describes a lottery system as “a random system of assigning space.” At VERTICON, once applications are sorted by stage and VAI membership, booths are assigned based on a randomized list to ensure a fair and impartial process.

VAI members received a substantial discount on booth pricing, advertising and sponsorships, registration, and education at VERTICON. In addition, VAI members will be placed first in each stage of the lottery for booth assignments, followed by non-member exhibitors.

No. We’re happy to review requests to move your booth, but we can’t relocate other exhibitors.

Please make sure your competitor and partner companies are listed on your application and be sure to check which organizations are located near your booth during assignments and onsite.

The floor plan changes most during Lottery 1 and Lottery 2 assignments. To stay informed, we encourage exhibitors to check the floor plan periodically and reach out to VERTICON Show Management with any questions.
Helpful times to review: August 2026, October 2026, January 2027, and February 2027.

No. Because VERTICON assigns booths through a lottery, you cannot reserve a specific space. You may select up to 10 preferred booths, and these will be considered based on your lottery ranking. Listing all 10 preferences is the best way to help us assign your booth.

Only the official Booth Assignment email from VERTICON confirms your booth reservation. No other communication should be considered a booth commitment.

Standard Display Booths are exhibit spaces designed for product demos, branding, and meetings and come in traditional booth sizes such as 10′ x 10′, 10′ x 20′, and 20′ x 20′. Exhibitors can order utilities and furnishings to customize the space.

Static Display Booths are larger-format exhibit areas intended for aircraft, oversized equipment, or vehicles. These spaces are in designated static display zones and have minimal built‑in infrastructure and fewer customization and build-out options.

Yes—both are assigned through VERTICON’s lottery system. They are processed in separate assignment groups depending on whether you requested Standard space, Static space, or both.

A Standard Display is best for exhibitors who want strong foot traffic and a traditional booth space.
A Static Display is ideal for companies showing large-scale products—like vehicles, machinery, or aircraft—that need room to spread out.